How top new home sales professionals meet the changed expectations of today’s homebuyers

Education How top new home sales professionals meet the changed expectations...

Homes have improved in the last decade, and what homebuyers want has changed as much.

The CHBA and Avid Ratings Homebuyers’ study shows buyers are asking for energy efficient homes & appliances, high-efficiency windows, and certification by recognized third-party programs (eg, ENERGY STAR®, Net Zero).  If you aren’t showing buyers you can deliver what they want, you’re falling behind in the current down market.

Identify how to extract real, market-attractive value from the improvements your builders are putting into homes, and how to distinguish your product from the competition in this climate.

Industry experts Gord Cooke and Stefanie Coleman tackle the challenge of how to successfully communicate this to purchasers.

Is your entire team fluent in the language and tools to set high performance homes above all others in the consumer mind?

It’s an opportunity to get your entire team up to speed – everyone from your most junior to senior staff can benefit from learning what has worked for others, and what customers around Ontario are responding to.

Register online


  • Early bird HBA member: $259 +HST
  • Regular HBA member : $299 +HST
  • Early bird non-member: $309 +HST
  • Regular non-member: $349 +HST

Early bird pricing ends September 15, 2019


BILD Offices - Awards Hall
20 Upjohn Rd
Toronto, ON
M3B 2V9

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Course Content:

  • The top 10 words you should use with prospective homebuyers
  • To recognize the changes most important to buyers
  • To use the technologies of your new homes to overcome the down market
  • The language and tools to set your homes above all others in the consumer mind
  • How to develop a working knowledge of comfortable, healthy, efficient homes
  • How to translate the technical features of a green home into benefits homebuyers can understand

EnerQuality workshop completion certificates can be submitted for Continuing Education credits for the following organizations:

  • Ontario Association of Architects
  • Ontario Building Officials Association
  • Professional Engineers Ontario
  • Association of Energy Engineers

Note: Many of our students have received Canada Ontario Job Grants to cover the majority of their training costs. If you are located in Ontario, training for a job in Ontario and not receiving other grants for this training, visit the COJG site for more information.

Who Should Attend:

ENERGY STAR®, EnerGuide, Net Zero participants • Those responsible for Sales & Marketing of high performance homes • Realtors • Builders • Contractors • Architects • Project Managers • Developers • Manufacturers and distributors of high performance building products • Consultants


  • Gord Cooke

    President of Building Knowledge Canada and Air Solutions

    Gord Cooke is a Professional Engineer with more than 25 years of experience in the low and high-rise residential building industry. An educator, industry consultant and presenter, Gord has a unique talent for taking the building science issues that he sees in the field, and presenting them in an easily understood and practical real-world manner.

    He has particular expertise in applied building science, energy efficient housing initiatives, innovative HVAC systems, ventilation, and Indoor Air Quality (IAQ). Gord has developed and delivered a multitude of workshops in these fields as well as a sales and marketing course for builders and real estate agents to help them best promote the features and benefits of high performance houses.

    Gord was an IAQ trainer with Canada Mortgage and Housing (CMHC) and part of their International Building Technology Transfer Team. He is also a certified R-2000 and ENERGY STAR® Design Evaluator and trainer, a certified EEBA presenter for “Houses That Work” in the US and a past EEBA Board Member. He has contributed articles and columns to various publications including HPAC, Better Builder and Business Mechanical magazines.

  • Stefanie Coleman

    Owner, Pretty Smart Homes & Senior Project Manager, Building Knowledge & President, Canadian Home Builders' Association.

    Stefanie has taken many training courses in construction and building science and received numerous certifications, including the OBC BCIN, HRAI RASDT, Thermography and EnerQuality’s Green Renovator. She is a former Certified Energy Advisor for NRCan’s ecoENERGY, EnerGuide and ENERGY STAR®® for New Homes programs. Most recently she has completed Radon Certification.

    Stefanie is passionate about the industry and its importance to the well-being of homeowners and their families. She seeks ways for continual improvement in her own work and the industry as a whole, and believes raising the bar of professionalism will have a positive impact on encouraging people to consider our industry as a viable career choice.

    Stefanie has served as President for her local HBA and has volunteered on numerous industry committees including the Reno Councils at all three levels, the Management Committee of the CHBA Net Zero Energy Council, and advisory panels for the renovation sector. In 2016 she was elected to the Canadian Home Builders’ Association Executive Board and as of May 2019 is the president,


For more information, please contact Events & Marketing Manager Jessika Diamond, 416-447-0077.

Cancellation Policy:

EnerQuality endeavours to be as flexible as possible with our cancellation policy. In the event you are unable to personally attend a workshop, you may, with prior notice, substitute another representative from your company. A refund (less $50 administration fee) will be issued for cancellations made up to 14 days in advance of the workshop. Contractual obligations and agreements with third parties may require for the policy to be amended or revised from time to time. EnerQuality reserves the right to reschedule, relocate, or cancel events. Should this be required, we will provide prior notice to all registrants.