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Course Overview

Unlock the future of sustainable living with our comprehensive Net Zero Sales workshop! Ideal for Sales & Marketing professionals to understand the background and context of Net Zero energy housing in Canada, and insight on why it's important.

Note: This course will take place via Zoom webinar in 2 parts; both sessions will be from 1:00 pm – 3:30 pm (Eastern Time zone)

General Registration

Complimentary

Funded by Qualico

Venue: Online

Speaker: Gord Cooke

Date: 24 Feb - 14 Mar 2025

Time: 01:00 PM - 03:30 PM

Important Notes

This is a 2-part course, and we are delivering Part 1 on two different days, and Part 2 over three different days. Participants are to choose 1x Part 1 date, and 1x Part 2 date during registration.

There will be a capacity set for the Part 2 classes, so that we don't overload the sessions.


Why Register?

Take your sales expertise to the next level with our Net Zero Sales workshop! Whether you're a seasoned Sales & Marketing professional or new to the field, this course will empower you with the knowledge and tools to thrive in Canada’s evolving housing market. You'll uncover the factors driving the demand for energy-efficient homes, learn how to effectively communicate the value of Net Zero Energy Homes, and gain a deep understanding of what resonates with today’s eco-conscious buyers.

Plus, you’ll walk away with actionable insights, practical sales strategies, and the opportunity to earn the CHBA Qualified Net Zero Sales Professional designation—helping you stand out as a trusted expert in the industry. Don’t miss this chance to lead the charge in sustainable home sales!


This workshop will provide you with

  • Learn the background and context of Net Zero Energy housing in Canada.
  • Discover factors that are driving the Canadian housing market toward higher levels of energy performance.
  • Gain insight on why they should care.
  • Know the various definitions of Net Zero including the CHBA’s definition of Net Zero and Net Zero Ready Homes.
  • Be able to identify the target user groups and why they care.
  • Gain insight on what we want our homebuyers to think and feel about Net Zero Energy Homes.
  • Discover what we can learn from current builder sales staff in the field.
  • Know how we should talk about Net Zero Homes with buyers.
  • Learn what happens when a builder receives their Net Zero Home label.
  • Understand how to earn the CHBA Qualified Net Zero Sales Professional designation.
  • Have legal language that can be included in purchase/sales agreements.

Who Should Attend

  • Sales & Marketing teams
  • Builders
  • Those interested in building Net Zero

Prerequisites

Attendance to Part 1 and Part 2 is required, along with participation in the online workshop.

Course Syllabus: NZ Sales Course Syllabus PDF

CHBA Members seeking the CHBA Qualified Net Zero Sales Professional designation: the final grade includes class participation (including group activities) and a 75% grade or better on the exam.

Instructor

Gord Cooke

Gord Cooke

President, Building Knowledge Canada

There are few professionals in Ontario that can match Gord Cooke’s broad knowledge of the inner workings of a house. Highly regarded in the Ontario homebuilding industry, Gord is a professional engineer, trainer, author, and industry consultant.

For over 35 years, Gord has helped builders and HVAC contractors implement innovative technologies and build better homes. He is an effective and passionate educator and advocate for better building practices, improved indoor air quality, and energy efficiency.

Most recently, Gord was awarded one of just five “hall of fame” 2022 Clean50 Lifetime Achievement Awards

Contact

For more information, contact the EnerQuality Training team, training@enerquality.ca

Cancellation Policy

EnerQuality endeavours to be as flexible as possible with our cancellation policy. In the event you are unable to personally attend a workshop, you may, with prior notice, substitute another representative from your company. A refund (less $50 administration fee) will be issued for cancellations made up to 14 days in advance of the workshop. Contractual obligations and agreements with third parties may require for the policy to be amended or revised from time to time. EnerQuality reserves the right to reschedule, relocate, or cancel events. Should this be required, we will provide prior notice to all registrants.

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